Value-Focused Neuroselling

A Brainy Approach to More Sales

In the complex world of B2B sales, decision-making is a blend of rational logic and instinctive feelings. Often, it’s the gut feeling that tips the scales, especially when products appear similar or multiple options are available. This is where Value-Focused Neuroselling Training comes into play, uniquely equipping your sales teams with the skills to convince both customers‘ rational logic and their instinctive gut feelings.

Neuroselling: Gut Feelings Drive Sales

In 2007 Prof. Knutson et. al. proved: Gut feelings are the strongest driver in purchase decisions. Understanding the neuroscience behind what drives gut feelings in sales is pivotal. Our Neuroselling approach provides your team with the practical tools necessary to positively influence these instinctual reactions towards your solutions. Combined with the principles of Value-Based Selling, your team will be adept at appealing to both the rational and emotional aspects of decision-making.

Positive Gut Feeling
Positive Gut Feeling

Neuroselling: Gut Feelings Drive Sales

In 2007 Prof. Knutson et. al. proved: Gut feelings are the strongest driver in purchase decisions. Understanding the neuroscience behind what drives gut feelings in sales is pivotal. Our Neuroselling approach provides your team with the practical tools necessary to positively influence these instinctual reactions towards your solutions. Combined with the principles of Value-Based Selling, your team will be adept at appealing to both the rational and emotional aspects of decision-making.

Internal Advocate

How Your Team Can Turn Clients into Advocates

Mastering this dual approach transforms your sales interactions. Your team won’t just be selling; they’ll be turning customer contacts into active advocates of your solutions. Imagine: when your sales team leaves a customer meeting, your customer contacts continue selling your solutions internally for you. Your results: more sales and more importantly, more happy customers.

Internal Advocate

How Your Team Can Turn Clients into Advocates

Mastering this dual approach transforms your sales interactions. Your team won’t just be selling; they’ll be turning customer contacts into active advocates of your solutions. Imagine: when your sales team leaves a customer meeting, your customer contacts continue selling your solutions internally for you. Your results: more sales and more importantly, more happy customers.

Immediate Application and Continuous Support

What sets our training apart is its practical focus. Your sales people immediately apply what they’ve learned to real leads and opportunities within and between training sessions. Furthermore, our experienced trainers, with deep industry knowledge, provide ongoing support throughout the entire sales cycle, ensuring a seamless transition from learning to execution to success.

Neuroselling Immediate Application
Neuroselling Immediate Application

Immediate Application and Continuous Support

What sets our training apart is its practical focus. Your sales people immediately apply what they’ve learned to real leads and opportunities within and between training sessions. Furthermore, our experienced trainers, with deep industry knowledge, provide ongoing support throughout the entire sales cycle, ensuring a seamless transition from learning to execution to success.

Why Value-Focused Neuroselling?

  • Higher Closing Rates: By understanding the neuroscience behind decision-making, sales professionals can more effectively persuade and close deals.
  • Real-Time Learning Application: Trainees apply concepts to actual sales scenarios, enhancing learning retention and practical skill development.
  • Ongoing Support: Continuous guidance from our expert trainers ensures that the sales team is competent and confident throughout the sales cycle.
  • Acceptance of higher prices: When customers perceive a higher value, they are prepared invest more
  • Enhanced Customer Relationships: By focusing on value and trust-building, your team can cultivate long-term, loyal relationships with clients.

Scope: to match your needs

What value are you looking for? We are happy to demonstrate Value-Focused Neuroselling so you can determine if our services will be useful in achieving your goals. In this process you can explain where you are and where you want to lead your sales teams to. In a follow-up we will share an individual solution for discussion. Typically the programs run from 3-8 days split over a timeframe of 3-8 months with practical application between the sessions.

Ready to Elevate Your Sales Team?

Embrace the future of tech sales with Value-Focused Neuroselling Training. Please contact us today to learn more about how we could support your sales teams to thrive in this dynamic industry.

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