In tech and pharma sales, deals are often won—or lost—before you even pitch your product. Why? Because the true key to success isn’t just having the best solution; it’s understanding your customer’s deepest challenges and aspirations. Without this understanding, even...
The Power of Positive Communication: Neuroscience Tips for Tech Leaders In the fast-paced world of tech, it’s easy to believe that getting things done quickly means keeping conversations brief and direct. However, neuroscience reveals that positive communication can...
Powerfully positive and solution oriented Today, we’re diving into a topic familiar to all leaders: resistance. Unpopular as it may be, resistance is an integral part of leadership, both in professional and personal realms. Mastering the art of navigating...
In the dynamic landscape of leadership, mastering the art of adapting and selecting the right leadership style is one of many important keys to steering teams towards success. It is worth working on (and reading this article) if you encounter these situations: You...
When Brains and Value Collide in Fintech In the dynamic world of fintech, where technology and finance intermingle, the art of selling is undergoing a fascinating transformation. The secret recipe? A blend of neuroscience and value-based selling. But how exactly does...
In the rapidly evolving landscape of today’s work culture, the transition from remote to hybrid working has become a strong desire for many leaders and significant challenge at the same time. As a leadership trainer & consultant, I’ve worked with countless...
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