In the rapidly evolving landscape of today’s work culture, the transition from remote to hybrid working has become a strong desire for many leaders and significant challenge at the same time. As a leadership trainer & consultant, I’ve worked with countless...
Navigating the Complexities of B2B Purchases Welcome to the intricate dance of B2B buying decisions, where the stakes are high and the choices are complex. But did you know that these decisions aren’t just a matter of logic and ROI calculations? Neuroscience...
Tapping into the Mind’s Potential in Fintech Sales In the fast-paced, ever-evolving world of fintech, the art of selling is witnessing a revolutionary transformation. The secret ingredient? A blend of neuroscience and value-based selling – a duo as potent as the...
Fintechs face a steep hurdle: give employees flexibility to work from home (or wherever they please) while also keeping them engaged, fulfilled, and capable of achieving at a high level. In theory, this flexibility should translate to improved work-life balance. But...
Unless you’ve been living off the grid for the last 20 years, you’re well aware that the payment world is growing increasingly digital. So, it’d be logical to assume state-of-the-art technology is the predominant differentiator for payment companies — having the best...
As any fintech founder will attest, the four Ps of marketing — Price, Product, Placement, and Promotion — are still relevant in today’s ever-changing payment industry. But can your marketing mix alone set you apart in this cutthroat environment? While the classic four...
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