Mastering Sales with Value Analysis

Mastering Sales with Value Analysis

In tech and pharma sales, deals are often won—or lost—before you even pitch your product. Why? Because the true key to success isn’t just having the best solution; it’s understanding your customer’s deepest challenges and aspirations. Without this understanding, even...
Leadership & Mastering Resistance

Leadership & Mastering Resistance

Powerfully positive and solution oriented Today, we’re diving into a topic familiar to all leaders: resistance. Unpopular as it may be, resistance is an integral part of leadership, both in professional and personal realms. Mastering the art of navigating...
Neuroselling Meets Value: The Future of Fintech Sales

Neuroselling Meets Value: The Future of Fintech Sales

When Brains and Value Collide in Fintech In the dynamic world of fintech, where technology and finance intermingle, the art of selling is undergoing a fascinating transformation. The secret recipe? A blend of neuroscience and value-based selling. But how exactly does...