Train the Trainer for Neuro-Communiation
The only official trainer certification for Neuro-CommunicationWhy Neuro-Communication?
Studies show that 95% of all purchasing decisions begin unconsciously, intuitively and emotionally before rational thought sets in. Traditional sales training focuses on the remaining 5% – and it works well.
Neurocommunication, on the other hand, focuses precisely on the 95% and enables sales teams to influence both conscious and unconscious decision-making processes in order to achieve higher sales figures.
Why Neuro-Communication?
Studies show that 95% of all purchasing decisions begin unconsciously, intuitively and emotionally before rational thought sets in. Traditional sales training focuses on the remaining 5% – and it works well.
Neurocommunication, on the other hand, focuses precisely on the 95% and enables sales teams to influence both conscious and unconscious decision-making processes in order to achieve higher sales figures.
Why Emotion Selling?
It has been proven that emotions are one of the biggest factors influencing purchasing decisions. Emotion Selling© is a complete communication model developed by Elke Schwarz and Dr. Gerhard Bittner. It describes strategies, solutions and methods that can be used to arouse specific emotions in customers, leading to greater motivation to buy and a better corporate image.
Why Emotion Selling?
It has been proven that emotions are one of the biggest factors influencing purchasing decisions. Emotion Selling© is a complete communication model developed by Elke Schwarz and Dr. Gerhard Bittner. It describes strategies, solutions and methods that can be used to arouse specific emotions in customers, leading to greater motivation to buy and a better corporate image.
Why Choose Neuro-Communication Certification?
- Neuro-Communication training with certification from Elke Schwarz and James Miller
- Modern, successful and proven training concepts with neurocommunication & neurodidactics
- An easier to sell sales model, with measurable success in Europe, USA and Asia
- Increase your market value as a trainer
Training Content
Neuroscience
- What influence does the subconscious have and how can this lever be used to promote purchasing decisions?
- How do customers learn and store information most effectively? (Neuroplasticity)
- What strong influence do emotions have and how can sales and relationship-enhancing emotions be triggered in customers? (Emotion research)
- Captivating insights into the relationship between stress reactions and purchase motivation: What reactions are triggered in the customer and how do they affect the purchase decision? (Stress medicine)
- How does the customer’s brain evaluate information? (psychology of perception, neuro-association, evolutionary biology)
Models
Master Model of Emotion©
This meta-model developed by Elke Schwarz and Dr. Bittner summarizes all known emotion models. On the one hand, it shows emotions as the central basis of decisions and reactions and, on the other, illustrates a new logic for successful sales conversations and communication strategies.
Nucleus Model
Another meta-model that shows the six most effective “impact centers” in a customer’s mind. It describes:
- How selling points and messages are anchored much faster and more precisely in the brain.
- How the customer’s subconscious can be positively influenced and how gut feeling/intuition actually arises.
- The true power of association and the 90:10 principle of perception that is revolutionizing our communication habits.
Communication KPIs for Successful Customer Communication
SAI (Selling Attractiveness Index©) – a well-founded and structured analysis of communication quality in terms of relationship building and sales strength that also enables the ability to provide motivating feedback during training and coaching sessions.
Skin Resistance Measurement
Shows the unnoticed and constantly present physical reactions to speech and thoughts. It makes the stress response in the sales conversation visible, which can be directly transferred to the motivation to buy.
Why Gain the Lead?
For more than 18 years, we have been consulting companies and developing training concepts that have been successfully implemented nationally and internationally. Our performance programs, training courses, seminars and coaching sessions are appreciated by managers and employees alike, because we finally provide a conclusive answer to the question “Why is this better and more successful?” We convey the latest scientifically sound findings in a clear way and at the same time offer practice-oriented methods that are easy to implement.
Your Trainer
James Miller
James Miller is the only Master Trainer for Neurocommunication certified by Elke Schwarz. They have worked together for 13 years, translating neuroscience into practical tools for sales, leadership, change and marketing. Together they founded the Implicit Marketing Institute. James Miller has successfully exported neurocommunication to the USA, other European countries and Asia.
Further Details
Duration:
- 5.5 days + live online certification (1.5 h per participant)
- 4 days live presence training in Bessenbach, Germany
- 3 x 4h live online training
Certification:
- After successful completion (3 teachbacks & knowledge check), you will receive a certificate from Elke Schwarz, original researcher and author of the book „Emotion Selling – Better Results with Neuro-Communication“.
- Your title: „Certified Trainer for Neuro-Sales and Emotion Selling© Level 1″
Additional Information:
- All content is also available in electronic form
- Complete concept incl. all documents, which you can use immediately after certification
- Max. 6 participants
- Location: 4 days in Bessenbach & 3 half-day live online sessions + 1.5h certification
- 1h meet & greet with Elke Schwarz as part of one of the modules
Investment:
- € 5.500,- + 19% VAT per participant
- plus hotel and travel expenses
Further Services
Neuro + Logical Sales Training for B2B
You can choose to empower your sales team to increase revenue by 15-23% with Neurosales Training, leveraging the science behind gut decisions to help your team win more deals with a clear value focus.
Neuro + Logical Leadership Training
Neuro + Logical Leadership Training makes unconscious processes that make up 95% of employees‘ motivation and daily actions actionable, giving you a revolutionary toolbox for greater success in every leadership situation.
Neuro + Logical Pharma Sales Training
You can choose to boost your pharma sales by 15%+ with cutting-edge communication training—tailored for all experience levels, from one-on-one coaching to national sales meetings and omnichannel excellence.
Neuro + Logical Negotiation Training
Enable your sales teams to master the 95% of negotiations that happen unconsciously – our neuroscience-based negotiation training equips you with advanced tools to stay in control, resist pressure, and secure better deals with confidence.
Payment Professionals Training
Payment Professionals Training allows you to to accelerate onboarding and boost confidence of your new hires. It equips them with the industry know-how they need to add value faster and engage effectively with colleagues and customers.